2301 - Crafting Compelling Narratives By Making Your Brand’s “Why” Shine with A Good Reputation's Renee Frojo

Josh Elledge

Published on: 27/10/2025

In this episode, host Josh Elledge interviews Renee Frojo, Bay Area brand storyteller and founder of A Good Reputation, about the art of authentic, purpose-driven storytelling. Renee shares her journey from journalism to entrepreneurship and explains how uncovering a brand’s “why” helps businesses connect emotionally with their audiences. She also discusses the growing importance of mission-driven branding, the need for intentional rest to sustain creativity, and offers insights for building meaningful, values-based brand reputations.